Louisville, KY  |  August 20 - 22, 2021

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August 20, 2021 August 22, 2021 America/New_York MØRE Louisville, KY


MØRE is truly a next-level event, using strategic methods to push you to new levels of self-awareness, confidence, and capability in both your business and life.
The EXCLUSIVE lineup of guests at MØRE includes Best-Selling Author Ryan Holiday, Para-Olympian Best-Selling Author Amy Purdy, and billion dollar success story Jamie Kern Lima PLUS surprise guests. Welcome them to the stage to share their incredible stories of recovery, triumph, and the pursuit of BETTER. Finally, hear from the ultimate performance specialist Joseph McClendon III who has been named one of the most inspiring and passionate speakers on the planet. You don't want to miss this!
- Learn how to scale your business starting with yourself
- Get together with thousands of our friends we haven’t seen in person in over a year !!
- Learn specific techniques and tools to shift negative thought processes and create a positive outlook in any scenario

Leading from the front.

Come learn from four tenacious and highly effective business strategists as they lay out tested and tried methods and how you can apply them directly to your leading-edge Pruvit Business. Brian Underwood, Pruvit CEO and Founder, Joseph McClendon III, Peak Performance Strategist, Jamie Kern Lima, American Entrepreneur, Ryan Holiday, Best Selling Author and Amy Purdy will lead you through step-by-step methods you need to ØPTIM!ZE your earning reality. Get MØRE out of your time. Get MØRE out of your efforts. Get MØRE out of your team.


American Entrepreneur

Jamie Kern Lima

Jamie Kern Lima is a New York Times bestselling author and Founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list.

She’s the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA Today bestseller, #1 Wall Street Journal bestseller, #1 Amazon bestseller, #1 Publisher’s Weekly bestseller and #1 Barnes & Noble bestseller. She’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence.  She’s also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising. Learn more at

video camera Pre-Recorded

*Due to the ever changing global pandemic, not all guest speakers will appear in-person at MØRE in Louisville, KY. Exclusive interviews lead by CEO Brian Underwood with guest speakers have been captured specifically for MØRE and will play exclusively for MØRE attendees.

PhD, Author, Presenter, and Ultimate Performance Specialist

Joseph McClendon III

Joseph McClendon lll is one of the most sought after Ultimate Performance Specialists in the industry. He is an expert in coaching business professionals to overcome behaviors and inner and outer obstacles that may impede their results and affect their bottom line. He provides them with the influence, skills, and tools that give the professional the competitive advantage necessary to prosper in the marketplace of the new millennium.

Joseph McClendon’s unique brand of Tell, Show, Do teaching and coaching creates rapid personal change that effectively moves people to take more consistent action and go Further Faster with their personal and business achievements.


Amy Purdy

Amy Purdy has defied the odds throughout her life to accomplish some extraordinary things. She grew up with a passion for snowboarding and travel, and despite fighting for her life and losing both of her legs below the knees to Bacterial Meningitis at the age of 19 her passion for life carried her not only to the upper echelons of athletics but onto the dance floor of Hollywood and well, well beyond.

Amy is professional snowboarder and a three-time Paralympic medalist, making her the most decorated Paralympic snowboarder in US history. She is a NY Times best-selling author and a highly requested international motivational speaker and has toured with none other than Oprah Winfrey to packed arenas across the country. Amy was the subject of a critically acclaimed Super Bowl commercial, she very nearly won ( was the runner-up) on the ABC hit show Dancing with the Stars with her partner Derek Hough, and she went on to dance in front of hundreds of millions of viewers during the Opening Ceremonies of the 2016 Rio Paralympic Games. In 2017 she took on the roll of Cultural Envoy where she traveled to Brazil on behalf of the Ambassador and Consult General bridging ties between the Brazil and the United States and inspiring women, youth and communities to live their best life. Amy's beauty inside and out has made her a household name through countless interviews, articles and public events. She has inspired millions of people through her TED talk, motivational speeches and social media platforms with her "Live Inspired" message.

Amy is highly experienced and requested professional corporate speaker. She has been a keynote speaker for some of the top brands in the world including Coca-Cola, Proctor and Gamble, Toyota, and countess others. Her TED TALK “Living Beyond Limits” talk went viral in 2011 and has been viewed over 1.5 million times and translated into over 30 different languages. Watch Amy speak: amy_purdy_living_beyond_ limits

Amy is an experienced model who has been featured in numerous magazines and creative photography projects, including with both Madonna and Nikki Sixx. She has appeared in ad campaigns for Toyota, The Hartford, P&G, Duracell, Kelloggs, Element Skateboards, Coca-Cola and many others.

Amy is the co-founder of Adaptive Action Sports, a non-profit organization which helps disabled youth, young adults and wounded veterans get involved with action sports. AAS was instrumental in getting adaptive snowboarding added to the 2014 Paralympic Games.

DWTS Three days after winning a bronze medal at the 2014 Sochi Paralympics Amy became a breakout star of ABC’s Dancing With The Stars. Inspiring the judges, fellow competitors, the professional dance staff and millions of fans, Amy delivered one stunning performance after another and was eventually the show’s runner up.

A highly experienced spokesperson, Amy has been featured in advertising campaigns for Toyota, Pfizer, Coca-Cola, Kelloggs, The Hartford, Element, The U.S. Olympic Committee, NBC, Procter & Gamble, Duracell and others. She has performed hundreds of brand integrated interviews, SMTs, voice-overs, commercials and more.

In the fall of 2014, Amy partnered with one of her lifelong idols, Oprah Winfrey. She joined the media mogul on an eight-city national tour along with Deepak Chopra, Elizabeth Gilbert, Iyanla Vanzant, Rob Bell and Mark Nepo as part of Oprah’s “The Life You Want Weekend” tour. Amy then went on to be interviewed on Oprah’s TV Show Super Soul Sunday and she was listed as one of Oprah’s Top 100 Influencers.

In January of 2015, Amy released her memoir, ‘On My Own Two Feet’ which soon thereafter became a New York Times Best Seller and is now available internationally in ten different languages.

Amy Purdy, who inspired a nation on the ABC show Dancing with the Stars and has been called a hero by Oprah Winfrey, reveals the intimate details of her triumphant comeback from the brink of death to making history as a Paralympic snowboarder. In this poignant and uplifting memoir, Dancing With the Stars sensation Amy Purdy reveals the story of how losing her legs led her to find a spiritual path. When the Las Vegas native was just nineteen, she contracted bacterial meningitis and was given less than a two percent chance of survival. In a near-death experience, she saw three figures who told her: “You can come with us, or you can stay. No matter what happens in your life, it’s all going to make sense in the end.” In that moment, Amy chose to live.

'Her riveting memoir, On My Own Two Feet, is shot through with honesty, compassion, a sunny steeliness, and, above all, a sense of humor.'' -O, The Oprah Magazine

Super Bowl XLIX In February of 2015, Amy was featured in a Toyota Super Bowl commercial featuring the legendary voice of Mohammed Ali Watch it here:

On September 7, 2016 Amy performed as the featured dancer in the Opening Ceremony of the 2016 Rio Paralympic Games. In a five minute solo dance, Amy’s performance was seen on television around the world by an estimated audience of over 300 million people.

video camera Pre-Recorded

*Due to the ever changing global pandemic, not all guest speakers will appear in-person at MØRE in Louisville, KY. Exclusive interviews lead by CEO Brian Underwood with guest speakers have been captured specifically for MØRE and will play exclusively for MØRE attendees.

Best Selling Author

Ryan Holiday

Few writers have done more to bring ancient, timeless wisdom and cutting-edge marketing strategies together than Ryan Holiday. By age 33, his philosophically driven bestselling books have sold over three million copies and spent more than 200 weeks on bestseller lists. His books are taught in colleges and marketing programs around the world, including Trust Me I’m Lying, which revealed the massive vulnerabilities (and opportunities) in the global media system in 2012.

He has directly influenced Super Bowl-winning teams like the New England Patriots, NBA Champions like the San Antonio Spurs, and Olympic Gold Medalists, as well as sitting Senators, military leaders and some of the biggest and most important companies in the world like Google, Twitter and Microsoft.

At the core of Ryan’s teachings is Stoicism, popularized through the #1 NY Times Bestseller Stillness is the Key, Obstacle is the Way, and his latest, Lives of the Stoics. What is Stoicism? The idea that while we don’t always control what happens to us in life, we always control how we respond. Illustrated vividly with stories from the greats (and not-so-greats) of history, Ryan provides a framework for overcoming obstacles, scaling new challenges and battling both the ups and downs and life. Profiled by the New York Times, Sports Illustrated and ESPN, Ryan counts among his clients and followers some of the biggest names in business, tech, culture and professional athletics.

Ryan lives in Austin, TX where he does his writing in between raising cattle, donkeys and goats.

video camera Pre-Recorded

*Due to the ever changing global pandemic, not all guest speakers will appear in-person at MØRE in Louisville, KY. Exclusive interviews lead by CEO Brian Underwood with guest speakers have been captured specifically for MØRE and will play exclusively for MØRE attendees.


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